Hype for modular construction has hit a level of ubiquity.

It seems like every month another prefabricated hotel tops out at a record height for the delivery model, or a city official lauds the practice as the panacea for affordable housing — and the labor pinch —​ or a new offsite-based startup follows Katerra in stacking up investment funds.

But for every modular-related headline, there’s a project supervisor barking safety orders at a crew on a cold jobsite who is thinking of modular as niche and questioning the impact it has on the industry as a whole.

In other words, she’s asking, “Why would modular matter to me?