In 2019, a study by PR News revealed something truly astounding: While more than 60 percent of businesses claim to have a crisis management plan, only half said that their plan was up-to-date — and many admitted they had never seen it or didn’t know what it entailed.
What’s more, few have considered how social media plays into their crisis communications; while often not the first line of connection with employees or the public, social media is nonetheless an efficient way to share news, instruction, and updates. The question is: Are you using it correctly?
To ensure your social media-driven crisis management is in line with best legal practices, ensures clarity and not confusion, and moves your company toward crisis resolution, be sure to avoid the following social media “don’ts”:
1. Don’t post pictures of crisis fallout.
The selfie craze seems to have no boundaries, but this is one area where you, as an industry and business leader, should set an example. Showing pictures of yourself recuperating from illness, of empty stores, or of depleted supply shelves are troubling and demoralizing to employees and the public