I recently had a number of conversations on “Virtual Meetings” or “Virtual Events”. The briefing boils down to the following two questions:

  • How can I create a virtual version of my now canceled physical event, meeting, and interaction with my customers/partners?
  • How can I take the lead in this virtual space?

I am surprised how often the initial briefings immediately jump into the aspects of production and tools. A sort of fear of missing out on the latest coolest online tool or platform. There is a deeper fear of missing the virtual boat, and fear of overnight irrelevance.

A production themed briefing is usually a sign that the client is looking for some quick and dirty quick wins (the lipstick on the pig), is not clear about the different dimensions at play when architecting an on-line (or off-line) event, and has even less clarity on their ambition levels.

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