People who excel at scaling businesses are defined by a unique set of traits and behaviors.Sustainable, profitable growth requires more than innovation; it requires business building. Most large incumbent companies have lost the ability to build new businesses.
They don’t declare war on their industry on behalf of an underserved customer segment. They don’t disrupt industries, products and services, or business processes.
They don’t invest to develop innovations through uncertainty and entrepreneurship. These big, slow-moving firms kill their growth with internal complexity.The most successful companies retain the ability to build businesses by acting like the scale insurgent in their industry.
Scale insurgents capture the benefits of size while maintaining a strong sense of Founder’s Mentality, which we define as a clear insurgent mission, a frontline focus and an owner mindset. Their greatest advantage is the ability to compete on both scale and speed