The U.S.’s historically low unemployment rate has elevated the importance of employee recruitment and retention for construction companies across the country. Human resources experts are relying on a range of best practices to entice the brightest and best workers to consider careers in the industry.

Women make up 50% of the U.S. labor force but less than 10% of the construction workforce and savvy construction leaders are using a range of ideas to attract more of them to their companies.

Research has shown that organizations that leverage the innovation of a diverse workforce have improved financial performance. A study from Intel and Dalberg Global Development Advisors, for example, found a link between diversity and higher revenues, profits and market value.

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