Brief
Becoming a thought leader who publishes articles, videos and other online content in areas of expertise can position a company for growth, writes Becky Robinson, CEO of Weaving Influence. Robinson outlines five steps to identify, gather and repurpose content that leaders may have already produced and discusses the value of publishing it in different formats and platforms for the widest influence.
Insight
As a leader, your biggest responsibility is to the people in your organization. As you serve your team, you may wonder about the possibility of sharing your expertise more widely with larger audiences to create greater reach for your ideas and a lasting contribution.
You could write a book to capture your knowledge. Or, if you’d like to start on a simpler, but also influential path, you could become a thought leader by sharing your ideas online.
When you purposefully choose to share content in online spaces to advance ideas around important topics, you become a thought leader. A thought leader, according to Peter Winick, is someone who has both thoughts and leadership, a point of view to share. Your act of sharing content is an act of leadership.
If the thought of creating content to grow thought leadership online is overwhelming, consider that you likely have a wealth of content to reshape and repurpose.Leaders of organizations of any size regularly communicate vision and values to their teams and may also share their subject matter expertise or business acumen with internal and external audiences in a variety of ways:
in email messages, internal documents, one-on-one interactions, internal team meetings, meetings with customers, in training materials or through presentations at industry events. It’s also possible your company already creates content on your team’s core areas of expertise through a blog, podcast or video series.
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