For a PR nerd, it is a silver bullet that helps you improve everything about a company. If you are an HR specialist, it is something that reduces the workload.
And for management, it is often a tick in a checklist: something that needs to be done to look like a professional and a successful company.The thing is, they are all correct answers. Internal communication is a wide field that has the potential to solve many problems a company faces.
And as it is so wide, it seems there are many different ways to approach it. And that is why most people approach it wrong. Remember, finding a new way to successfully run a business also demands a new way of thinking.
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