Why the True Margins Are in How You Use Your Data

I have done a lot of research over the past few months on how data is impacting other industries. This research has compelled me to create a new presentation, which I am now rolling out on the JBKnowledge ConTech Roadshow events, along with other selected conferences where I have been invited to speak.

It’s amazing how data is changing the world around us.

Take, for example, the way scientists and philanthropists spend their money fighting diseases like Parkinson’s.The Michael J. Fox Foundation for Parkinson’s Research revolutionized the way doctors are treating the disease through the collection of data.

Opposed to the old way of testing specific drugs on small control groups (which was extremely time consuming and expensive), the foundation compiled a massive database of people diagnosed with Parkinson’s from around the world and started texting them three simple questions every day—questions, such as: How do you feel today?

What did you eat for lunch? What exercises did you do? What medication(s) are you taking? What is your medication dosage?

This data has led to the fastest progress of treating a disease in the history of medicine, which I find particularly fascinating.