Communicating with your employees, engaging them, and having them work together to execute the company’s business strategy in 2020 will require embracing the following three truths.
- Effective communication of your message to your employees (and received as intended) is 100% your responsibility
- The person trusted to communicate what your message means is NOT likely to be you; it’s more likely to be a fellow employee
- Horizontal communication beats vertical communication every time.
When you consider the failure rate of organizational strategic initiatives (65% – 90% depending on what research you’re looking at), most of them can be traced in one way or another to communication that either lacked clarity or failed to inspire employee buy-in. That’s why these three truths matter. Let’s look at them one at a time.
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