Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?

The answers to all these questions lie in marketing.How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more.

Without it, your business is likely to close down due to lack of sales.So why is marketing important? Check out these 9 reasons why you really do need

Without marketing you won’t make sales, and columnist Hassan Mansoor explains why small-business owners cannot neglect this critical function. In addition to supporting your company’s reputation, marketing helps solidify relationships with customers, provides insights about your business and ensures you stay relevant as competition increases.

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