A friend of mine recommended “The Splendid and the Vile,” an intimate portrait of the first year of Winston Churchill’s leadership in the early days of World War II. Given the current circumstances, it occurred to me that it might be a good, perspective-giving read, so I picked up a copy. It has not disappointed.

The British in 1940 had it much worse than the US circa mid-2020. They dealt with more fear, more uncertainty and more death than we are projected to face. It’s remarkable how they persevered and pulled through to victory. That doesn’t mean, however, that things aren’t frightening in the here and now. A client of mine recently said, “Everybody in the world right now is just picking between bad options.” Sometimes that’s all you’ve got.

As our small company valiantly fights its way through current circumstances, here are a handful of Churchillian principles we’re trying to follow.

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