Bad Decisions Don’t Just Happen

A few years back, my team and I prepared for the launch of our new leadership product. We were excited. We even skipped a few key steps in our rush to market.

We just knew we had something special. We messaged hundreds of thousands of people about the product, and when the launch was over, we’d only made one sale. That’s right—ONE.Looking back, our mistakes are clear. We let our intuition and excitement get too far ahead of our logic and reasoning. We skipped over the critical thinking that’s required for this type of business decision. It’s easy to do.

Bad decisions like this don’t just happen. They come from bad thinking.To protect yourself from bad thinking that leads to business blunders, avoid the three decision-making traps below.