Organizations going through change naturally focus on the project being implemented – what has to be done by when to complete the action plan.
They often don’t give as much thought to what people need to do differently to achieve the desired results. Yet most organizational change won’t succeed without employees somehow adopting new ways of working.
What is Change Management Communication and Why is it Important?
Change communication is the informational component of the change management strategy that helps stakeholders understand what is changing and why, and how it will specifically affect them. It delivers timely messages and materials aligned with key milestones, ensures stakeholders receive consistent information about what is important to them, and provides a mechanism to share feedback and ask questions.
Whether you are changing technology, business practices, leadership or a combination of things, change management communication is essential to helping people move from where they are today to the desired “future state.