While most companies are focused on improving the customer experience (CX) for all the right business reasons, the leading ones are discovering a secret ingredient that almost doubles the impact, the Employee Experience (EX).
Research by Accenture and Forrester shows how companies that do EX and CX right, boost their profitability by 21% compared to 11% if the improvement is made to CX only.
In this article, I look at how HR can start making a positive contribution to the CX in their companies by wise adoption of technology.Just as your customers expect better products and services from your brand, so do your people.
It is no longer a differentiating factor of an employer’s value proposition, but an expectation by employees that their companies provide them with digital tools and services to support them in their work.
Technology solutions are part of the overall internal experience, and sought-after talent will look at tech solutions provided in the workplace when deciding to accept an assignment in an organization or not.
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