It only takes one engagement survey to destroy the company culture you’ve worked years to create.I’ve seen this pattern happen at too many organizations–including ones where I’ve been on the payroll.

Leadership sets out with the best intentions: to increase happiness, well-being, and inclusion at work. They know that the best place to start is to ask employees for feedback on what’s going well and what needs attention.

And then they make a fatal mistake.

They pour countless hours and millions of dollars into an engagement survey that utterly fails to measure what actually matters. They ask employees to spend precious time giving feedback, costing even more.

After this massive investment, at best, leaders see charts and cross-cuts that only raise new concerns. These leaders are stuck–unable to take action, and powerless to make change on the things their people care about the most.