Is Your Business Idea Good? Here’s How to Find Out

In nearly 10 years of consulting, there’s one question I wish more clients asked: Is my business idea a good fit for the market?This is the first place we start when working with a client.

A company has to identify core customers, understand how to engage its audience, and build a custom plan that sells the benefits of a business or a product.

But you can’t truly scale until you’ve found product-­market fit — that magical match when people simply can’t get enough of what you’re offering. It’s the Holy Grail for businesses, and often completely misunderstood.

Recognizing product-­market fit is a superpower, and also super difficult. Just because people are buying what you’re selling doesn’t mean it’s been achieved.

Conversely, just because you haven’t exploded with growth doesn’t mean you’re not on the right path. So how do you know when you should double down.