Have you had to lay off staff and reduce services to the public during the pandemic?

Have you had to scale down your nonprofit’s mission or slash budgets?

Has COVID-19 forced you to close your doors at a time your clients need you most?

If you lead a nonprofit, institution, business, or other organization – or speak for one – you’ve inevitably been faced with tough and critical questions from the public, the media, and other stakeholders about the equally tough choices you have had to make – or may still have to make – during this pandemic.

Of course, the challenge is to provide authentic answers when so much is still unknown about the virus or our “new normal.”What can you say if you don’t have the answers people are looking for? How can you provide reassurance without overpromising? How can you instill confidence during a time filled with fear?

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