Brief 

The latest US project by the always interesting MAD Architects is a striking glazed tower for Hollywood that’s described as the office of the future, and would include lots of greenery and foster a healthy work/life balance for those working inside.

 

Insight

The latest US project by the always interesting MAD Architects sees the studio design a striking glazed tower for Hollywood. Described as the office of the future by the firm, the high-rise building would include lots of greenery and foster a healthy work/life balance for those working inside.

The tower is named the Star, which is a reference to its slated location on Sunset Boulevard, in the heart of Hollywood. MAD also says its design is meant to evoke the Hollywood Hills, which we can’t really see in its current form, though drawing inspiration from nature is something that the firm is genuinely passionate about and previous projects have been shaped like mountains and clouds.

Though details are still light at this early stage, we know the high-rise would consist of a total of 22 floors and would feature significant greenery, including tree-filled terraces. The floorplans are designed to be flexible and to offer multiple gathering spaces, as well as easy access to the greenery.

“The Star extends Hollywood’s creation of dream worlds and vibrant futures to architecture and expresses the power of imagination across industries,” says MAD. “It promotes a healthier office environment, where nature, light, and open space are accessible to all employees. In this office of the future, these life-enhancing forces aren’t limited amenities, but are integral to work. Hollywood has been a signature center for culture and creativity for a long time. The Star will be the new iconic landmark in Hollywood and continue to nurture the public’s inspiration and creativity.”

 

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