Help Employees Relate to Your Company Strategy and Theme

Unfortunately, that type of talking to oneself—where leaders speak TO their own understanding and perspectives instead of engaging WITH employees—happens too frequently.

And the consequences can be staggering. The first misstep many leaders make is packaging their business strategy into a neat theme, slogan or logo that has no real connection with the strategy itself. As long as it looks pretty or sounds catchy, employees will “get it.” Right? Wrong.

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