With “micromobility” entering the transportation planning lexicon, it’s a good thing tolling professionals are already looking to Mobility as a Service (MaaS) as a tool to connect all modes of transportation, particularly in urban areas.

It’s a reality that IBTTA member agencies have spent months and years preparing for. As technology delivers previously unimaginable levels of consumer choice, and demographic changes drive mobility demand, it isn’t so much that customer expectations are changing: they’re diversifying fast, with different groups of users looking for specific types of transportation experience.

In just the last few weeks, we’ve seen the latest sign that demand for passenger vehicles is on the rise, with Americans logging a mind-boggling 3.225 trillion miles, and cargo and delivery service setting records of their own. “Record-setting vehicle miles traveled reflects a robust economy, lower gas prices, and is another reason to ensure that America’s roads and bridges are well-maintained and modernized to improve safety,” Transportation Secretary Elaine Chao said in a late March release.