Done With Strategy? Eight Signs That A Revolution Is On Its Way

We are on the verge of a revolution in strategy. While the signs may not be widely acknowledged yet, they are clear. And while these signs still mostly reveal the cracking of the old way of thinking, they also give reasons for optimism that something new is on its way. These are the eight signs:

Sign 1: We are not good at strategy and are not getting better at it either

Over the past decades a lot of research has been done on the success rates of strategy projects. The results are not good. Dependent on how exactly they measure success, studies report failure rates between 50 and 90 percent. This is an extremely high failure rate that we wouldn’t accept from any other business process.

Moreover, as research indicates, the numbers don’t show any significant improvement over time and the problems stay the same. This suggests that the current way of working does not work and thus that something new is needed.