In our hypercompetitive world, where long-standing competitive advantages can be wiped out in a matter of months by plucky, well-funded upstarts, corporate strategy is no longer optional.
Professional capital is finding companies at embryonic stages of development, and we all know that capital radically changes a marketplace and the behavior of its participants.
Why should we care about strategy when dealing with the here and now can prove daunting? A well-formed strategic plan should result in enhanced competitive resolve by tapping into new and exciting opportunities that help a company stand the test of time, such as finding new markets, defending hard-won territories, extending one’s brand, bolting on an acquisition, or reenergizing the balance sheet.
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