You’re the CEO. You’re supposed to be the strategy expert. How do you feel about that? Nervous?
Most CEOs spend 99% of their time (sometimes 100%) on execution. Perhaps they’ve been fooled by consultants who shout, “It’s all about the execution!” Execute what? Most have never been trained on how to create a new strategy.
Many will never do it. If your strategy is working, you’re achieving great results, and you don’t foresee your competitive environment changing. Why would you change it?However, many of you aren’t confident that your current strategy will continue being successful.
You’ll be disrupted by technology, changing market requirements, customer preferences or perhaps government regulations. I just read a headline in the Wall Street Journal about the newfound ill effects of a former client’s core product that’ll likely halve its value.
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