A Case-For-Change Story That Works

As an experienced leader, no doubt you already tell a few stories. But how do you know you’re telling the right stories? What’s the most important story you should be telling?

That’s a question I’ve thought a lot about. And after interviewing over 300 CEOs, leaders, and executives in 25 countries around the world about their use of storytelling in business, I finally have an answer.

My shortlist of the most important stories leaders need to tell include stories about where we came from (a founding story), where we’re going (a vision story), and how we’re going to get there (a strategy story), among several others.

But for this article, I wanted to focus on the one I call a “Why we can’t stay here” story – in other words, a case-for-change story.