A digital product for construction sites from Israeli startup Genda tracks the location of workers, machines and tools in real time. The app uses sensors and the internet of things to generate location data, which is then crossed-checked against schedules, budgets, project-management systems and job site updates to help project managers identify pain points.



Construction sites are often complex networks of many tasks and moving parts, all dependent on a fluid workflow. Erez Dror was a construction worker, who traveled between sites, witnessing first hand the many failures and total inefficiency rattling the industry.

During his Civil Engineer studies, Dror dove even deeper into the sector. After graduating, Dror joined two other entrepreneurs – Eyal Kulik and Shai Levy – to found Genda, an Israeli startup that wants to upgrade construction site management processes.

Genda develops what it has claimed as “The first digital construction site manager”, meaning an IoT based system that monitors both worker and tool location. To make this idea a reality, Genda generates real-time updates, providing an overview of the ongoing on-site, and crosses the incoming data against the original plans; equipping project managers with actionable insight into their site. The automated system generates real-time resource location data (human, machine, tools, etc.) by combining IoT sensors and an easy-to-use mobile app.

The incoming data is crossed against other information resources, such as schedules, budgets, project management systems, and live updates from the sites – these are processed by Genda’s own AI engine; identifying live processes in the field, and alerting project managers to vulnerable or problematic points on-site. The system doesn’t require extensive maintenance or preparation, and uses existing infrastructure and personnel for seamless operation:

“The data we generate combines all available resources to identify bottlenecks, and enable efficient workflow, freeing project managers to focus more on mission critical tasks,” explains Dror in a chat with Geektime.Dror states that research has shown that site managers waste 35% of their time on projects which don’t add any value to the overall goal.